The Style Kin blog has had a facelift.
Hello, my lovelies! If you follow me on Instagram, then you may have noticed I'd been offline for quite a while, and there were multiple reasons for this. Read on to find out more.
First of all, I turned 31 earlier this year!
While I'm not afraid of getting older (in fact, I relish it), I am averse to making a big deal out of my actual birthdays. This year, I just wanted to be on my own and enjoy my birthday at my own pace.
So, putting social media on hold, off I went and spent time some time at a resort not so far away - and it was the best bloody thing I've ever done for myself. I would highly recommend it.
The experience only highlighted how much I wanted to slow things down, and that feeling carried on for months.
Social Media burnout
Social media began as a hobby, a very personal interest, that grew out of running my first ever blog which then became The Style Kin. When I got a job handling social media for an outside party, my own platforms fell by the wayside.
It's a known reality to many social media managers that the work is still largely misunderstood; with those at the top unable to grasp the nuances of our work processes. At times, we don so many hats - content strategist, copywriter, content creator, social media manager, and client service manager amongst many other things - that the job can be overwhelming if you're doing it all on your own.
Around the same period that I was feeling stressed back in April, I also noticed many other creators expressing social media burnout. The constant notifications and platform updates, shifts in the way that content was being consumed, strategy upheavals and revisions, having to consume endless content to keep up-to-date - it all became too much at that point.
Re-building my blog
I started off my blog on WordPress, and while it was okay as a start, the platform felt very limiting because I don't know how to code. To be honest, it was doing my head in because I couldn't get it to look how I wanted it to; so I moved on and re-built my site.
Although it still wasn't easy and took up much of my free time, I'm glad that I've revamped my good old blog, home to my thoughts and personal style these past few years. You may not see my old posts, and that's because I wanted to start anew. However, my popular Shop My Wishlist page is alive and kicking, so to my fellow fashion-lovers: don't fret!
Yet another chapter begins!
My lovelies, I hope my hard work has paid off and you are loving the new look of my website. Please feel free to take a tour of the site and, as always, thank you for stopping by and being wonderful in general.
- Aimesha x